Linda Jenkinson Web Content Design

Sharp use of competitive keyword phrases cuts you a relevant slice of the pie!

The search engine de-emphasis on META keyword phrases is actually more helpful than it is harmful to optimizing web pages. For instance, if I wanted to blog about the iPhone, instead of naming the post “About the iPhone” I might change the title to read ‘Web Tech News: iPhone Fun’.

Using just a half-dozen words, I can create many keyword phrases, increasing the chances that one (or more) of them will bring my page forward in search engine results.

1. Web Tech News
2. Web Tech News Fun
3. Tech News Fun
4. iPhone
5. iPhone News
6. iPhone Fun

Moreover, each of these keyword phrases can be built into the article, making the topic search engine “spider food”. This method also helps overcome uncertainty about what users are searching for by providing a number of competitive keyword combinations that are relevant to the content of the page.

Here’s a sample paragraph for the topic:

(The H2 Heading)

iPhone Review–De.lic.ious or just another Green Apple?

(The Introductory Paragraph)

We’ve had so much fun watching Apple^® bite into the tech market with the iPhone that we just couldn’t resist biting into one ourselves! Our iPhone review might be weird news, but you decide: Is the iPhone a De.lic.ious tech development or just another Granny Smith (sour green apple)?

Now your paragraph has also added the keywords “Apple^®” and “De.lic.ious” which are both interesting topics. So, if the search engines weighted META keywords (which they don’t) your list might be: ‘web tech news blog iPhone fun Apple^® De.lic.ious review’.

A combination of any of these keywords and/or keyword phrases put into a user search might make your blog post front-page news! Although not every combination may result in a first page search engine ranking, you have enough relevant keyword phrases that some combination quite possibly will.

Now finesse it with a good META description, which is what some search engines use under your page title

Roasting the Apple^® iPhone – is it just weird tech news or is it simply de.lic.ious?

You don’t need to sugar coat your web content with repetitive keywords and keyword phrases. Using the heavily weighted Title Element as your foundation and building on a strong first paragraph, you have the beginning of a keyword rich article that delivers the cream of the search engine crop and turns your slice of the pie into pie a la mode!