Linda Jenkinson Web Content Design

Aside from lacking strategic keywords, which visitors use to find your products and services, “Welcome to” text is simply not good web content.

Don’t depend on your Meta data (title, description, and keywords) to make your web pages visible. Every page of your web content needs an attention-grabbing headline that includes the main keyword or keyword phrase for that web page’s products and services.

Imagine if you opened your morning newspaper and instead of the headlines that grab your attention, you saw “Welcome to the Chronicle” and in every section, “Welcome to the Chronicle Sport’s section”, “Welcome to the Chronicle Business Section” and so on.

Let’s take it a step further. What if every newspaper articles started with something like, “Welcome to the Chronicle’s Lead Business Article”? After a while, the redundancy alone would be irritating, distracting and make it difficult to keep your focus on the information you wanted to read.

This redundancy is what web visitors face on thousands of web sites. I implore you to not inflict them with it on yours. Design your web content to grab your visitor’s attention and draw his/her focus to the product or service information that follows.

Make your web site visitors feel welcome, don’t just pay them “lip service”. Forget the welcome and show them the web content they’re looking for at the top of every web page.