The “eye-candy” of your website is very similar to the “curb appeal” of a house. It looks good and it says “Come in - you’re welcome here!” Be sure that before you invite your visitors inside, you’ve finished your interior design as well as the view of your front door.

Writing good web content is all about giving your visitors an “easy chair”. Make them feel comfortable enough to stay awhile, come back again, and ‘bring’ a friend next time. One simple sentence will put you on the road to success.

“Every person is his own protagonist.”

Every person is the central character in his or her own life. Your visitors come to your website, not to see what you have, what you know, or what you can do, but to accomplish their own goals and fullfill their own needs.

How many times have you seen something similar to this on a homepage?

“Our company is the cutting edge resource for those in the (fill-in-the-blank) business, using state of the art technology to help our customers achieve their goals.”

Who cares?

The truth is that, people don’t care what you know, have, or can do except as how it directly provides a benefit to them.

Using your website presence as your sales presentation, it’s your job to show your customers that you understand that their success is your success and why; show them that your company is the best choice to provide solutions to their ‘unique’ problems and help achieve their goals.

Start by focusing on the unique needs of your target market. Take the “our” and “I” out of your website content and write for your customers using “you” and “your”.